My Article: November 2011

Selasa, 29 November 2011

New Classroom and Webinar Training Registration System

Now you can register for DFA and MediaVisor training directly in the DFA Help Center. Going forward it will be your one-stop shop for training and support needs. This new, easy to use interface includes exciting features like:

Ability to enroll someone regardless if they have a DFA log-in.
Integration of Google Maps within the registration confirmation email.
Session notifications. If a class is full we can send you a notification when another one opens up.
And much more.

DFA Fundamentals: This all day course (10am-5pm) is for new DFA users looking to understand the fundamentals of third-party ad serving including best practices for campaign trafficking, serving your ads and pulling reports.

Los Angeles - December 13
Chicago - December 14
San Francisco - December 15

DFA Trafficking Lab: Get more practice running campaigns. These sessions cover the basics such as assigning landing pages to creatives, updating campaigns, setting up geo-targeting and using creative rotation.

Class Prerequisite:Attendees should have taken the DFA Fundamentals class in the previous two months or have less than two months trafficking experience.

Los Angeles - December 14
Chicago - December 15
San Francisco - December 16

MediaVisor Fundamentals: Learn more about planning and creating campaigns, advertisers, site placements and IOs as well as how to send RFPs.

Los Angeles - December 14

We look forward to seeing you in class!

Posted by Amanda Gangl, DFA Product Trainer

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Sabtu, 26 November 2011

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Rabu, 23 November 2011

DoubleClick Ad Exchange: First Truly Cross-Format Exchange

Our product teams have been rapidly innovating to bring more format support to DoubleClick Ad Exchange. Recent format innovations include:

Mobile web inventory. According to internal data from October, mobile web inventory on DoubleClick Ad Exchange from high-end phones and tablets already makes up around 9% of global inventory and 15% of U.S. inventory.
Mobile in-app inventory. In the coming weeks, AdMob publishers and application developers will be able to make their in-app mobile inventory available on DoubleClick Ad Exchange. Read the full announcement here.
In-stream video. Q3 was our first full quarter of making in-stream video inventory available to buyers. Between the beginning of Q3 to now, we’ve tripled the number of buyers accessing this inventory.
Rollover to expand. We’ve added the rollover to expand rich media format to our existing click-to-expand and in-page formats.

Recently at OMMA Display, Chip Hall, Director, DoubleClick Ad Exchange, spoke about these innovations in a presentation titled, “Unlocking Opportunities With the First Truly Cross-format Exchange.” In case you missed it live, you can watch it here:

Posted by Sally Cole, Product Marketing Manager

Selasa, 22 November 2011

DS3: Announcing Several Upload Improvements

(cross posted from the DoubleClick Search blog. To learn more about DoubleClick Search, contact your Account Manager or request a call from a DoubleClick Search specialist.)

We heard from several of you about the importance of improving the process of downloading reports and uploading files in DoubleClick Search V3 (DS3). You offered comments and suggestions for making the functionality better. As a result, the DoubleClick Search team spent the past few weeks prioritizing and focusing on the changes that would provide the biggest impact. We hope that the improvements described below will make a major difference in your use of DS3.

Faster upload processing of large accounts

Our Engineering team made several changes behind the scenes to improve the upload processing times of large engine accounts (engine accounts with over 100,000 keywords). In the past, uploads of large accounts took a much longer time to process. Now, these previously delayed uploads will process at least 20 times faster per row.

Uploaded keywords now include dashes (-) and periods (.)

Before this release, DS3 would remove all dashes (-) and periods (.) from uploaded keywords. You can now upload keywords with the confidence that they will remain intact.

Downloaded reports now include AdWords broad match modifier (+)

Before this release, DS3 would remove the Google AdWords broad match modifier (+) from downloaded reports. The downloads now include the modifier, and it will also remain if you need to make changes to the report and upload it back into DS3.

We’ll continue to look for new ways to make the download and upload processes better in the future. Please contact your Technical Account Manager or email ds-support@google.com with any suggestions.

For more information about other new features in this DS3 release, including new bid strategy reporting columns, check out the release notes. And keep an eye on the blog for more exciting features in upcoming releases.

Posted by the DoubleClick Search team

Sabtu, 19 November 2011

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Rabu, 16 November 2011

+1 Button in DFA: Leveraging Social Recommendations in Your Display Ads

Last March, Google introduced the +1 button on search results to make it easier for people to get recommendations from the people they trust right when they’re searching. And then in October, the +1 button was made available on display ads running across the Google Display Network.

For our part, we have been working on some new developments to let advertisers easily incorporate the +1 button with DoubleClick products. You can already make your rich media ads more social by adding the +1 to any DoubleClick Rich Media creative.

And now we’re pleased to announce that you can add the +1 icon to ads you traffic in DFA. Using the Google +1 custom in-page creative template in DFA, you can add the Google +1 icon to your ads so that people can recommend and share your ad and website with others across the web.

For more information on how to incorporate the +1 button into your ad, check out the DFA Help Center (DFA sign-in required). If the custom template is not already available for your DFA account, reach out to the DoubleClick Support Team to have it enabled.

Posted by Jessica Doolittle, Product Manager

Senin, 14 November 2011

Streamlined Workflow for AdMob Rich Media in DoubleClick Studio and DFA

Since the launch of DoubleClick Studio in April 2009, we’ve streamlined the workflow for thousands upon thousands of rich media creatives for advertiser’s online campaigns. In May 2011, DoubleClick Rich Media creatives were certified to run in AdMob inventory. Now, we’re building on these two innovations to improve the efficiency of mobile display campaigns, too.

This Saturday we added support to DoubleClick Studio and DoubleClick for Advertisers for “Mobile In-App” AdMob rich media formats. With this addition, it’s much easier for creative agencies and media agencies to work together to build, preview, manage and serve mobile display campaigns across AdMob inventory. AdMob’s mobile display ad network is comprised of 89,000+ mobile sites and apps across 230 countries. Mobile advertisers will benefit by combining the efficiency of DoubleClick tools with the scale of AdMob inventory.

Here’s what the creation of a new “Mobile In-App” creative looks like in the DoubleClick Studio interface:

You can preview what your “Mobile In-App” creative will look like on a tablet or phone. The preview tool in DoubleClick Studio includes options to view the ad in landscape and portrait mode and the ability to zoom to 100% or 50% resolutions. Here’s what a tablet preview of a “Mobile In-App” creative looks like:

Just as you can with other rich media formats in DoubleClick Studio, you can now push a “Mobile In-App” creative directly to DFA. The ad will show up to traffickers when they import advertiser-level creatives, as in the screenshot here:

Once the “Mobile In-App” creative is in DFA, traffickers can change properties of the creative, such as its landing page, much like they do for other rich media formats. Here’s how a “Mobile In-App” creative looks in DFA:

Initially, all campaigns and creatives using this new workflow will run through our full-service team. Please contact your DoubleClick Rich Media representative if you're interested in running Mobile In-App creatives or campaigns.

Research shows that rich media campaigns across multiple screens work better than those targeting just one screen. By making the mobile rich media workflow easier, we hope this helps you include captivating mobile display ads in your next campaign and drive campaign performance across screens.

Posted by Sally Cole, Product Marketing Manager

Making It Easier to Comply with the Self-Regulatory Program for Online Behavioral Ads

We know that maintaining consumer trust is an important priority for our clients. To help support that priority, DFA is providing six custom creative templates for implementing the Advertising Option Icon in your ads, in compliance with the Digital Advertising Alliance (DAA)'s Self-Regulatory Program for Online Behavioral Advertising.

These custom templates in DFA work with the three approved providers to provide compliance services: DoubleVerify, Evidon, and TRUSTe. If you partner with one of these providers, you can save time by using these custom creative templates to implement the Advertising Option Icon on your ads. We have provided a template in DFA for Flash and a template for images for each of these providers. We have worked with these vendors to ensure support of OBA functionality but did not validate that any other components of these solutions worked with DFA.

DFA is an open platform allowing our advertisers to take advantage of 3rd party or native solutions for a variety of problems, and compliance with OBA standards is just one example of these problems.

To learn more about how to add the Advertising Option Icon templates to your DFA account and also to add a creative with the Advertising Option Icon within DFA, reference this article in the Help Center (DFA sign-in required).

Posted by Jessica Doolittle, Product Manager

Jumat, 11 November 2011

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