+1 Button in DFA: Leveraging Social Recommendations in Your Display Ads

Last March, Google introduced the +1 button on search results to make it easier for people to get recommendations from the people they trust right when they’re searching. And then in October, the +1 button was made available on display ads running across the Google Display Network.

For our part, we have been working on some new developments to let advertisers easily incorporate the +1 button with DoubleClick products. You can already make your rich media ads more social by adding the +1 to any DoubleClick Rich Media creative.

And now we’re pleased to announce that you can add the +1 icon to ads you traffic in DFA. Using the Google +1 custom in-page creative template in DFA, you can add the Google +1 icon to your ads so that people can recommend and share your ad and website with others across the web.

For more information on how to incorporate the +1 button into your ad, check out the DFA Help Center (DFA sign-in required). If the custom template is not already available for your DFA account, reach out to the DoubleClick Support Team to have it enabled.

Posted by Jessica Doolittle, Product Manager