Attend a DFA Training in March

Learn all about ad capabilities this month in the DFA Webinar series. We'll be covering click trackers, 1x1s, priority, frequency capping, and much more. Visit the DFA Help Center to register for any or all webinars as well as our classroom offerings.

Classroom Training

DFA Fundamentals: This full-day course (10am-5pm) is for new DFA users looking to understand the fundamentals of third-party ad serving including best practices for campaign trafficking, serving your ads and pulling reports.

• Chicago - March 14
• Atlanta - March 15
• Toronto - March 19
• San Francisco - March 20
• Los Angeles - March 27

DFA Trafficking Lab: Get more practice trafficking campaigns. These sessions cover the basics such as assigning landing pages to creatives, updating campaigns, setting up geo-targeting and using creative rotation.

Class Prerequisite:Attendees should have taken the DFA Fundamentals class in the previous two months or have less than two months trafficking experience.

• Chicago - March 15
• Atlanta - March 16
• Toronto - March 20
• San Francisco - March 21
• Los Angeles - March 28

MediaVisor: Learn more about planning and creating campaigns, advertisers, site placements and IOs as well as how to send RFPs.

• New York - March 8
• Chicago - March 15
• Atlanta - March 16
• Toronto - March 20

Webinar Training

DFA Ads: Making Them Work For You - March 13
Learn the basics of setting up ads in DFA while thinking strategically about campaigns. Things like setting ads up as efficiently as possible, managing start and end dates, and avoiding serving too many defaults.

Priority, Frequency Capping, Targeting and Other Ad Level Capabilities - March 20
DFA offers a lot of flexibility with your ads, and in this session you’ll learn how to leverage the options available to you such as priority, frequency capping and targeting.

Click Trackers and 1x1s: Getting it Right - March 27
Did you know that you can track site-served creatives using DFA? Are you familiar with how to best work with sites to ensure that click trackers get implemented correctly? Trafficking these types of ads can get tricky and we're here to show you how to get it right.

DFA for New Users - March 7 and March 21
An introduction to the fundamentals of DFA.

MediaVisor Fundamentals - March 13
Learn the Fundamentals of MediaVisor.

Be sure to check back with us on this blog for regular updates to our training schedule. We look forward to seeing you in class.

Posted by Amanda Gangl, DFA Product Trainer

Attend an Upcoming DFA Training

Whether you’re new to DFA or you’re a seasoned trafficker, the training team has several training options to help expand your knowledge of DFA. We offer classroom and webinar training, so choose the option that best fits your needs. Visit the DFA Help Center to register (sign-in required).

Classroom Training

DFA Fundamentals: This full-day course (10am-5pm) is for new DFA users looking to understand the fundamentals of third-party ad serving including best practices for campaign trafficking, serving your ads and pulling reports.

• Chicago - February 15
• San Francisco - February 23
• Los Angeles - February 28
• Cambridge - March 1

DFA Trafficking Lab: Get more practice trafficking campaigns. These sessions cover the basics such as assigning landing pages to creatives, updating campaigns, setting up geo-targeting and using creative rotation.

Class Prerequisite:Attendees should have taken the DFA Fundamentals class in the previous two months or have less than two months trafficking experience.

• Chicago - February 16
• San Francisco - February 24
• Los Angeles - February 29
• Cambridge - March 2

MediaVisor: Learn more about planning and creating campaigns, advertisers, site placements and IOs as well as how to send RFPs.

• Los Angeles - February 29
• Cambridge - March 2

Webinar Training

Managing Creatives in DFA: The Fundamentals - February 14
Learn about the different types of creatives and the basic creative trafficking process.

Making Use of Creative Templates and Optimization - February 21
Learn more about optimizing performance on your creative assets by setting up criteria for rotating your ads based on campaign goals.

Making Sure Your Creatives Work and Troubleshooting - February 28
Learn how to troubleshoot common creative questions.

DFA for New Users - February 22
An introduction to the fundamentals of DFA.

Be sure to check back with us on this blog for regular updates to our training schedule. We look forward to seeing you in class.

Posted by Amanda Gangl, DFA Product Trainer

Attend the First DFA Trainings of 2012

Hit the ground running in 2012 and attend DFA training! We offer classroom and webinar training, so choose the option that best fits your needs. Visit the DFA Help Center to register (sign-in required).

Classroom Training

DFA Fundamentals: This full-day course (10am-5pm) is for new DFA users looking to understand the fundamentals of third-party ad serving including best practices for campaign trafficking, serving your ads and pulling reports.

• San Francisco - January 19
• Los Angeles - January 26

DFA Trafficking Lab: Get more practice trafficking campaigns. These sessions cover the basics such as assigning landing pages to creatives, updating campaigns, setting up geo-targeting and using creative rotation.

Class Prerequisite:Attendees should have taken the DFA Fundamentals class in the previous two months or have less than two months trafficking experience.

• San Francisco - January 20
• Los Angeles - January 27

MediaVisor: Learn more about planning and creating campaigns, advertisers, site placements and IOs as well as how to send RFPs.

• San Francisco - January 20

Webinar Training

Flawless Floodlight: How to Set up and Test Your Floodlight Tags - January 24
Learn how to set up, test, and provide Floodlight tags to sites. Also learn strategies for dealing with Floodlight issues when they arise.

Floodlight Features Demystified: Tags, Macros, and Custom Variables - January 31
Learn how to manage publisher and default pixels, leverage macros, and implement custom variables.

DFA for New Users - January 25
An introduction to the fundamentals of DFA.

Be sure to check back with us on this blog for regular updates to our training schedule. We look forward to seeing you in class!

Posted by Amanda Gangl, DFA Product Trainer

End the year on a bright note: Attend a DFA Webinar in December

As the year is winding down and another is just about to begin, why not get a head start on one of your new resolutions and do something to help you become an expert at your job? We know the holiday season is a very busy time but that’s why we’re offering you an array of webinars for you to attend at your convenience.

This month we have a webinar dedicated to all of the exciting DFA product enhancements that took place during Q4 2011. Visit the DFA Help Center (sign-in required) to register for these or either of our Fundamentals webinars.

Q4 2011 DFA Product Releases - December 13
This webinar will focus on the recent DFA product releases and will cover DFA Trafficking enhancements and the new DFA Reporting suite, including Report Builder and Multi-Channel Funnels. Two identical sessions will be held to accommodate both Eastern and Western time zones.

DFA for New Users - December 14
This webinar is intended for new users to DFA. It will provide an introduction to the fundamentals of DFA Trafficking and demonstrate best practices for beginners.

MediaVisor Fundamentals - December 20
An introduction to the fundamentals of MediaVisor.

To sign up for any upcoming webinars and view recordings of past webinars, please visit the DFA Help Center (sign-in required). And be sure to check back with us here on the DFA blog for regular updates to our training schedule.

The training team would like to thank you for the last year’s worth of feedback and attendance - we really do value your feedback and develop our curriculum with you in mind. We wish you a happy holiday season and look forward to seeing and hearing from you in the new year!

Posted by Amanda Gangl, DFA Product Trainer

New Classroom and Webinar Training Registration System

Now you can register for DFA and MediaVisor training directly in the DFA Help Center. Going forward it will be your one-stop shop for training and support needs. This new, easy to use interface includes exciting features like:

• Ability to enroll someone regardless if they have a DFA log-in.
• Integration of Google Maps within the registration confirmation email.
• Session notifications. If a class is full we can send you a notification when another one opens up.
• And much more.

Register now for an upcoming training!

DFA Fundamentals: This all day course (10am-5pm) is for new DFA users looking to understand the fundamentals of third-party ad serving including best practices for campaign trafficking, serving your ads and pulling reports.

• Los Angeles - December 13
• Chicago - December 14
• San Francisco - December 15

DFA Trafficking Lab: Get more practice running campaigns. These sessions cover the basics such as assigning landing pages to creatives, updating campaigns, setting up geo-targeting and using creative rotation.

Class Prerequisite:Attendees should have taken the DFA Fundamentals class in the previous two months or have less than two months trafficking experience.

• Los Angeles - December 14
• Chicago - December 15
• San Francisco - December 16

MediaVisor Fundamentals: Learn more about planning and creating campaigns, advertisers, site placements and IOs as well as how to send RFPs.

• Los Angeles - December 14

We look forward to seeing you in class!

Posted by Amanda Gangl, DFA Product Trainer

Attend a DFA Webinar in November

Attend a DFA Webinar in November and learn more about the newest Reporting options available through DFA. Visit the DoubleClick Learn Center to register for these or any of our Fundamentals webinars (sign-in required).

Navigating the DFA Reporting Options. What to Use, When, and How? - November 15
We've rolled out some exciting new features in recent months. Sign up for this Webinar to make sense of them all. We'll cover questions like, "When should you use each tool?" "What advantages do some tools present over others?" And "What features will make your reporting workflow easier and more efficient?"

Working with Data and Troubleshooting in a Land of Multiple Reporting Options. - November 29
You now have multiple sources of data to pull from. We'll cover questions like "What happens when two sets of numbers do not match?" and "What is an acceptable difference when looking at reports from two different sources?"

DFA for New Users - November 16 and November 30
An introduction to the fundamentals of DFA.

MediaVisor Fundamentals - November 29
An introduction to the fundamentals of MediaVisor.

To sign up for all upcoming webinars and view recordings of past webinars, visit the DoubleClick Learn Center (sign-in required). And be sure to check back with us on this blog for regular updates to our training schedule.

Posted by Amanda Gangl, DFA Product Trainer

Attend a DFA Classroom Training

Attend a DoubleClick for Advertisers (DFA) classroom training and learn the fundamentals of DFA and become familiar with the ad trafficking process. Class details and upcoming dates are listed below.

Visit the DoubleClick Learn Center to register (sign-in required).

DFA Fundamentals: This all day course (10am-5pm) is useful for new DFA users who are looking to understand the fundamentals of third-party ad serving including best practices for campaign trafficking, serving your ads and pulling reports.

• Chicago - November 16
  
• San Francisco - November 30
  
• New York - December 7
  

DFA Trafficking Lab: This lab provides users with practice at running campaigns. It covers basic DFA functionality including assigning landing pages to creatives, updating campaigns, setting up geo-targeting and using creative rotation. As a prerequisite, attendees should have taken the DFA Fundamentals class in the previous two months or have less than two months trafficking experience.

• Chicago - November 17
• San Francisco - December 1
• New York - December 8

MediaVisor: Learn more about MediaVisor in this course that covers how to plan and create campaigns, advertisers, site placements and IOs as well as how to send RFPs.

• Chicago - November 17

To sign up for any upcoming classroom training, visit the DoubleClick Learn Center (sign-in required). And be sure to check back with us on this blog for regular updates to our training schedule.

Posted by Amanda Gangl, DFA Product Trainer

Attend a DFA Training in October

Whether you're looking to brush up on certain features of DoubleClick for Advertisers or are entirely new to using the product, the DFA training team offers a variety of training experiences that best suit your needs. In addition to in-person classroom training for a deep dive on the product, we also offer a regular rotation of webinars focused on a particular hot topic.

Visit the DoubleClick Learn Center to register (sign-in required).

Classroom Training

DFA Fundamentals: This all day course (10am-5pm) is useful for new DFA users who are looking to understand the fundamentals of third-party ad serving including best practices for campaign trafficking, serving your ads and pulling reports.

• Chicago - October 19
  
• Minneapolis - October 24
  
• Santa Monica - October 24
  
• San Francisco - October 26
  
• New York - November 2

DFA Trafficking Lab: This lab provides users with practice at running campaigns. It covers basic DFA functionality including assigning landing pages to creatives, updating campaigns, setting up geo-targeting and using creative rotation. As a prerequisite, attendees should have taken the DFA Fundamentals class in the previous two months or have less than two months trafficking experience.

• Chicago - October 20
• Minneapolis - October 25
• Santa Monica - October 25
• San Francisco - October 27
• New York - November 3

MediaVisor: Learn more about MediaVisor in this course that covers how to plan and create campaigns, advertisers, site placements and IOs as well as how to send RFPs.

• New York - November 3

Webinar Training This month join us for webinars focusing on how to work with Ads in DFA. For those not able to attend the classroom training sessions, we also offer monthly webinars for both DFA and MediaVisor Fundamentals.

DFA Ads - Making Them Work for You - October 11 This webinar will teach you the fundamentals of setting up ads in DFA while thinking strategically about campaigns. We'll tackle questions such as "how can you set up ads as efficiently as possible?" and "how do you manage start and end dates so that the right things run at the right time?" and "how do you avoid serving too many defaults?"

Priority, Frequency Capping, Targeting and Other Ad Level Capabilities - October 18 DFA gives you the flexibility to do a lot with your ads, you just have to discover the possibilities. This webinar will teach you how to leverage things like priority, frequency capping, and targeting in order to enhance your campaigns.

Click Trackers and 1x1's - Getting it Right - October 25 Did you know that you can track site-served creatives using DFA? Do you know how to best work with sites to ensure that click trackers get implemented correctly? Well, we can teach you. Trafficking these types of ads can get tricky and we're here to show you how to get it right.

DFA for New Users - October 12 and October 26 An introduction to the fundamentals of DFA.

MediaVisor Fundamentals - October 18 An introduction to the fundamentals of MediaVisor.

To sign up for all upcoming webinars and view recordings of past webinars, visit the DoubleClick Learn Center (sign-in required). And be sure to check back with us on this blog for regular updates to our training schedule.

Posted by Amanda Gangl, DFA Product Trainer

Attend a DFA Training in September

Whether you're looking to brush up on certain features of DoubleClick for Advertisers or are entirely new to using the product, the DFA training team offers a variety of training experiences that best suit your needs. In addition to in-person classroom training for a deep dive on the product, we also offer a regular rotation of webinars focused on a particular hot topic.

Visit the DoubleClick Learn Center to register (sign-in required).

Classroom Training

DFA Fundamentals: This all day course (10am-5pm) is useful for new DFA users who are looking to understand the fundamentals of third-party ad serving including best practices for campaign trafficking, serving your ads and pulling reports.

• New York - September 7
• Chicago - September 14
• Toronto - September 15
• Boston - September 22
• Santa Monica - September 26
• San Francisco - September 28

DFA Trafficking Lab: This lab provides users with practice at running campaigns. It covers basic DFA functionality including assigning landing pages to creatives, updating campaigns, setting up geo-targeting and using creative rotation. As a prerequisite, attendees should have taken the DFA Fundamentals class in the previous two months or have less than two months trafficking experience.

• New York - September 8
• Chicago - September 15
• Toronto - September 16
• Boston - September 23
• Santa Monica - September 27
• San Francisco - September 29

MediaVisor: Learn more about MediaVisor in this course that covers how to plan and create campaigns, advertisers, site placements and IOs as well as how to send RFPs.

• New York - September 8
• Chicago - September 15
• Toronto - September 16
• Boston - September 23
• Santa Monica - September 27
• San Francisco - September 29

Webinar Training
This month join us for webinars focusing on the basics of Rich Media. For those not able to attend the classroom training sessions, we offer monthly webinars for both DFA and MediaVisor Fundamentals.

Basics of Rich Media and DFA - September 20
This webinar will cover the benefits of Rich Media, the campaign life cycle, and the basics of trafficking Rich Media creatives.

Reporting on Rich Media in DFA - September 27
Learn about the the standard and custom metrics available in Rich Media reporting, how to pull the reports, and tips on how to analyze the data.

DFA for New Users - September 14 and September 28
An introduction to the fundamentals of DFA.

MediaVisor Fundamentals - September 15
An introduction to the fundamentals of MediaVisor.

To sign up for all upcoming webinars and view recordings of past webinars, visit the DoubleClick Learn Center (sign-in required). And be sure to check back with us on this blog for regular updates to our training schedule.

Posted by Amanda Gangl, DFA Product Trainer

Attend a DFA Training in August

Whether you're looking to brush up on certain features of DoubleClick for Advertisers or are entirely new to using the product, the DFA training team offers a variety of training experiences that best suit your needs. In addition to in-person classroom training for a deep dive on the product, we also offer a regular rotation of webinars focused on a particular hot topic.

Visit the DoubleClick Learn Center to register (sign-in required).

Classroom Training



DFA Fundamentals: This all day course (10am-5pm) is useful for new DFA users who are looking to understand the fundamentals of third party ad serving including best practices for campaign trafficking, serving your ads and pulling reports.

• New York - August 15
• Toronto - August 22
• Santa Monica - August 29
• San Francisco - August 31

DFA Trafficking Lab: This lab provides users with practice campaigns that cover basic DFA functionality including assigning landing pages to creatives, updating campaigns, setting up geo-targeting and using creative rotation. As a prerequisite, attendees should have taken the DFA Fundamentals class in the previous two months or have less than two months trafficking experience.

• New York - August 16
• Toronto - August 23
• Santa Monica - August 30
• San Francisco - September 1

MediaVisor: Learn more about MediaVisor in this course that covers how to plan and create campaigns, advertisers, site placements and IOs as well as how to send RFPs.

• Toronto - August 23
  
  
• Santa Monica - August 30

Webinar Training

Join us for webinars covering traffic sheets, mobile and advanced ad serving topics. For those not able to attend the classroom training sessions, we offer monthly webinars for both DFA and MediaVisor Fundamentals.

How to Use a Traffic Sheet: August 16

Learn about best practices as well as some helpful tips and tricks for using the Excel traffic sheet to make modifications to your campaigns.

DFA For New Users: August 17 and August 31

An introduction to the fundamentals of DFA.

DFA Mobile: August 23

Tap into the fundamentals of DFA for mobile, including how to traffic a mobile campaign, tracking mobile conversions and mobile reporting.

MediaVisor Fundamentals: August 24

An introduction to the fundamentals of MediaVisor.

Advanced Ad Serving: August 30

Learn about advanced topics such as audience segmentation, creative groups and targeting.

To sign up for all upcoming webinars and view recordings of past webinars, visit the DoubleClick Learn Center (sign-in required). And be sure to check back with us on this blog for regular updates to our training schedule.

Posted by Amanda Gangl, DFA Product Trainer