New Campaign Summary Report Available in DFA’s ReportCentral

We’re bringing the convenience of downloading campaign reports straight into a Microsoft PowerPoint® presentation to users of ReportCentral in DoubleClick for Advertisers. Now you can easily extract campaign performance data at the site, ad or creative level with the PowerPoint Campaign Summary reports query in ReportCentral. The easy-to-digest charts and graphs will make it that much easier for you to share the results of your online advertising campaigns with your clients, team or manager.

To read more about how to access this new feature, check out this Help Center article (DFA sign-in required).

You should also check out Report Builder as we have recently added a couple of new options to make it even more efficient in running and managing campaign reports. For instance, now you can re-run any previously saved reports and run multiple ones at the same time from the report list page. You can also aggregate data for several activity groups at a time, search for and re-run saved reports as well as run multiple reports at a time in the “Reports” tab in Report Builder. Detailed information on these latest enhancements is available in the Help Center.

Expect more exciting news from the DFA reporting team in the coming months as we’re looking to introduce a host of new features to make campaign reporting that much more robust, insightful and efficient.

Posted by Aaron Nelson, Product Manager

New features coming to DFA Report Builder in January

When we introduced the new DFA Reporting system back in the fall, we received great feedback from users saying things like, “I love Report Builder. You have no idea how much time you have saved me!” This month we’re adding some new features to Report Builder, some of which will spell even greater time savings in pulling reports.

Reach by frequency
As an advertiser it’s important to have insight into your campaigns reach as well as the number of times you are actually hitting your audience with your message. Now in Report Builder you can get the Reach by Frequency report which shows the number of users you reached by the number of times you've reached them.

Incremental reach
We’ve introduced three new metrics that measure the number of additional users reached by time period (day, week or month). Reach and incremental metrics are broken down by click, impression or total reach.

These new metrics are useful for analyzing the incremental number of people you are reaching for each day of spend. So you can tell within a given time frame whether your spend is going towards reaching new people or if you’re just hitting the same people again and again.

Reordering Floodlight activities and custom rich media events
The drag and drop interface of Report Builder is now also handy when you want to change the order of Floodlight activities and custom rich media events in your reports.

Copy and delete saved reports
Building reports can be time consuming process especially when you have to run them on a frequent basis. So now you can save additional time by being able to copy or delete saved reports in the ‘Reports’ tab.

Export Summary reports
The Summary Reports tab in DFA Reporting gives you at-a-glance details on your campaign performance. We’ve heard from clients that it would be helpful to be able to see the same data in the Report Builder query tool. So this new option lets you export summary reports to Report Builder. Upon export, you’ll see a pre-built page in Report Builder based on your current view of the Summary Reports tab and the great thing is this view is not limited to the number of rows on screen.

To learn more about these latest features available in Report Builder reference this article in the Help Center (DFA sign-in required).

Posted by Aaron Nelson, Product Manager

Bringing Reach and Media Cost Data into Report Builder

As a follow up to the September launch of Report Builder in DoubleClick for Advertisers, we’re pleased to announce several new features that will make the tool even more useful.

Incorporating Reach and Media Cost
New reach reports in Report Builder show an estimate of how many unique users have interacted with your ads. With the flexibility of Report Builder, you can choose specific advertisers, campaigns, ads, and placements, and gain insight into how many people they reached during a selected timeframe.

Media cost is now an available metric in Report Builder and you can add it to your reports as you would any metric. Media cost represents the cost of all impressions, clicks and activities during the specified date range, based on the schedule and pricing information you input into DFA for each placement.

Saved and Deferred Reports
A major benefit of Report Builder is the ability to create detailed reports with exactly the dimensions and metrics you need. Now you can save report reports, which act as templates so you can quickly re-run or reconfigure frequently-run reports.

You also now have the option to defer report generation, which saves the file so you can come back and download it later. This is especially helpful when running a big report, because you can keep working without having to wait for the report to finish generating.

To learn more about these latest features available in Report Builder reference this article in the Help Center (DFA sign-in required).

Posted by Pamela Eng, Product Marketing Manager

+1 Button in DFA: Leveraging Social Recommendations in Your Display Ads

Last March, Google introduced the +1 button on search results to make it easier for people to get recommendations from the people they trust right when they’re searching. And then in October, the +1 button was made available on display ads running across the Google Display Network.

For our part, we have been working on some new developments to let advertisers easily incorporate the +1 button with DoubleClick products. You can already make your rich media ads more social by adding the +1 to any DoubleClick Rich Media creative.

And now we’re pleased to announce that you can add the +1 icon to ads you traffic in DFA. Using the Google +1 custom in-page creative template in DFA, you can add the Google +1 icon to your ads so that people can recommend and share your ad and website with others across the web.

For more information on how to incorporate the +1 button into your ad, check out the DFA Help Center (DFA sign-in required). If the custom template is not already available for your DFA account, reach out to the DoubleClick Support Team to have it enabled.

Posted by Jessica Doolittle, Product Manager

Streamlined Workflow for AdMob Rich Media in DoubleClick Studio and DFA

Since the launch of DoubleClick Studio in April 2009, we’ve streamlined the workflow for thousands upon thousands of rich media creatives for advertiser’s online campaigns. In May 2011, DoubleClick Rich Media creatives were certified to run in AdMob inventory. Now, we’re building on these two innovations to improve the efficiency of mobile display campaigns, too.

This Saturday we added support to DoubleClick Studio and DoubleClick for Advertisers for “Mobile In-App” AdMob rich media formats. With this addition, it’s much easier for creative agencies and media agencies to work together to build, preview, manage and serve mobile display campaigns across AdMob inventory. AdMob’s mobile display ad network is comprised of 89,000+ mobile sites and apps across 230 countries. Mobile advertisers will benefit by combining the efficiency of DoubleClick tools with the scale of AdMob inventory.

Here’s what the creation of a new “Mobile In-App” creative looks like in the DoubleClick Studio interface:

You can preview what your “Mobile In-App” creative will look like on a tablet or phone. The preview tool in DoubleClick Studio includes options to view the ad in landscape and portrait mode and the ability to zoom to 100% or 50% resolutions. Here’s what a tablet preview of a “Mobile In-App” creative looks like:

Just as you can with other rich media formats in DoubleClick Studio, you can now push a “Mobile In-App” creative directly to DFA. The ad will show up to traffickers when they import advertiser-level creatives, as in the screenshot here:

Once the “Mobile In-App” creative is in DFA, traffickers can change properties of the creative, such as its landing page, much like they do for other rich media formats. Here’s how a “Mobile In-App” creative looks in DFA:

Initially, all campaigns and creatives using this new workflow will run through our full-service team. Please contact your DoubleClick Rich Media representative if you're interested in running Mobile In-App creatives or campaigns.

Research shows that rich media campaigns across multiple screens work better than those targeting just one screen. By making the mobile rich media workflow easier, we hope this helps you include captivating mobile display ads in your next campaign and drive campaign performance across screens.

Posted by Sally Cole, Product Marketing Manager

Making It Easier to Comply with the Self-Regulatory Program for Online Behavioral Ads

We know that maintaining consumer trust is an important priority for our clients. To help support that priority, DFA is providing six custom creative templates for implementing the Advertising Option Icon in your ads, in compliance with the Digital Advertising Alliance (DAA)'s Self-Regulatory Program for Online Behavioral Advertising.

These custom templates in DFA work with the three approved providers to provide compliance services: DoubleVerify, Evidon, and TRUSTe. If you partner with one of these providers, you can save time by using these custom creative templates to implement the Advertising Option Icon on your ads. We have provided a template in DFA for Flash and a template for images for each of these providers. We have worked with these vendors to ensure support of OBA functionality but did not validate that any other components of these solutions worked with DFA.

DFA is an open platform allowing our advertisers to take advantage of 3rd party or native solutions for a variety of problems, and compliance with OBA standards is just one example of these problems.

To learn more about how to add the Advertising Option Icon templates to your DFA account and also to add a creative with the Advertising Option Icon within DFA, reference this article in the Help Center (DFA sign-in required).

Posted by Jessica Doolittle, Product Manager

Introducing Search for Placements in Ad Planner

This week we are launching a group of new changes in DoubleClick Ad Planner. The existing Search by Audience tab is being replaced with a Search for Placements tab. This new tab has all the functionality of the existing interface but also brings many new features into the application.

The new Search For Placements Tab in Ad Planner

Here are some of the great new capabilities we’ve added:

Site Language: In addition to being able to restrict on a language for your Audience you will be able to restrict your search to pages where the content is predominantly in a specific language.
Site Content: Find sites similar to other URLs or a set of keywords.
Topic Exclusion: Find sites that do not belong to the categories you choose.
Advanced Ad Formats: We now support filtering on advanced Video Ad options such as TrueView and Duration.
Attributes: Additional placement level properties for selection.
Browser Class: In an increasingly smartphone and tablet centric world you can now restrict results to those sites that support these types of browsing.

Besides these great features we’ve also brought YouTube content into Ad Planner. You can now search for the best YouTube categories and channels that meet your advertising needs.

A search for YouTube content on Ad Planner

With these changes we are putting more display ad inventory at your fingertips than ever before. By providing the ability to plan Video side by side with your traditional display purchases you can build comprehensive media plans that offer you better reach and engagement. For additional details on the new release check out the Ad Planner help articles.

Roshan Khan, Product Manager

Introducing new DFA Reporting

We know that as online marketers your goals are to drive greater value from your advertising and to optimize future results based on the learnings from current campaigns. Campaign reporting is central to that effort, and so with this in mind, the DoubleClick for Advertisers product team has been working hard on developing some innovations to the reporting system that will impart greater insight into your role as a marketer.

Today we’re launching the new DFA Reporting system with the introduction of two features -- Report Builder and Multi-Channel Funnels -- that offer the power, flexibility and access to near real-time data required to keep up with today’s always connected, multi-device consumer.

Report Builder: In-Depth, Powerful Campaign Reporting
Report Builder, a new query-based reporting tool, allows you to build campaign reports to the exact specifications that you require. Report Builder is the gateway to reporting for all integrated products from across key DoubleClick products including DoubleClick Search and DoubleClick Rich Media.

Multi-Channel Funnels: At-a-Glance Insights on Conversions
Similar to the feature available in Google Analytics, Multi-Channel Funnels in DFA allow you to chart out greater insight into the paths your customers took from the initial interaction to the final conversion.

A collection of three reports are available to help marketers better understand what channels or mix of channels are helping to drive conversions from campaigns tracked in DFA.

• Attributed Channels outlines which channels are contributing to and resulting in conversions.
  
• Path Length reveals the number of interactions a customer had with your ads before converting.
  
• Time Lag tells you the length of time it took between the first interaction with your campaign and the last before conversion.

We’re getting great feedback from clients currently piloting the tool and will be incorporating their feedback into developing additional funnel reports. Make sure to follow the blog for latest developments on new reporting features available in DFA.

In the next couple of weeks we will be offering a free webinar to cover in greater detail the latest developments in DFA reporting. Look out for an announcement here on the blog or sign up here to be notified by email. We’ll be walking through the reports and common use cases and you’ll have an opportunity to ask questions. We hope you’ll be able to make it!

Aaron Nelson, Product Manager