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Sabtu, 10 Maret 2012

Ibn-e-Insha

Jumat, 09 Maret 2012

New Campaign Summary Report Available in DFA’s ReportCentral

We’re bringing the convenience of downloading campaign reports straight into a Microsoft PowerPoint® presentation to users of ReportCentral in DoubleClick for Advertisers. Now you can easily extract campaign performance data at the site, ad or creative level with the PowerPoint Campaign Summary reports query in ReportCentral. The easy-to-digest charts and graphs will make it that much easier for you to share the results of your online advertising campaigns with your clients, team or manager.

To read more about how to access this new feature, check out this Help Center article (DFA sign-in required).

You should also check out Report Builder as we have recently added a couple of new options to make it even more efficient in running and managing campaign reports. For instance, now you can re-run any previously saved reports and run multiple ones at the same time from the report list page. You can also aggregate data for several activity groups at a time, search for and re-run saved reports as well as run multiple reports at a time in the “Reports” tab in Report Builder. Detailed information on these latest enhancements is available in the Help Center.

Expect more exciting news from the DFA reporting team in the coming months as we’re looking to introduce a host of new features to make campaign reporting that much more robust, insightful and efficient.

Posted by Aaron Nelson, Product Manager

Selasa, 06 Maret 2012

New ROI algorithms lead to improved performance

[cross-posted from the DoubleClick Search blog]

In DoubleClick Search, we’ve recently launched new algorithms for CPA, ERS, and Floodlight tag bid strategies, but have they made a difference? Now that some time has elapsed, we’ve been able to analyze the long-term impact of the new ROI algorithms.

NOTE: The following analysis was performed on CPA bid strategies, but CPA, ERS, and Floodlight bid strategies all use the same model.

87.5% of bid strategies saw statistically significant improved performance (the remaining 12.5% saw no significant statistical change or fell within the +/- 10% variance interval). Improved performance is defined as meeting one of the following conditions:

Conversions increased and actual CPA decreased: 46% of the improved bid strategies achieved this. Of these bid strategies:

The median increase in conversions was 150%.
The median decrease in CPA was 55%. Note that the conversion increase and CPA reduction happened at the same time to the same bid strategies. In other words, these bid strategies enjoyed both of these improvements.

CPA and conversions moved in the same direction, but moved closer to the target: The remaining 54% of improved bid strategies met this goal.

Excited about these improvements? Ready to see if an ROI bid strategy can improve the performance of your important keywords? It’s easy!

In the left nav, under the engine account box, click Bid strategies.
Click +New. The panel of properties for the new bid strategy appears.
Name your bid strategy, select the engine account, and select the desired type of bid strategy (Target CPA is selected in the above image).
Enter the desired settings for the bid strategy. Learn more about CPA, ERS, and Floodlight tag bidding settings.
Include a position range if you want to ensure the keyword never drops below a particular position.
Click Save, and then navigate to a page with a list of keywords.
Select the keywords you want to add to the bid strategy, click Bid strategy, and select the bid strategy in the panel that appears.
Enter a min bid and max bid for the keywords. We recommend entering a wide range (low min and high max) to allow DS to fully optimize your keyword performance.
Click Save.
After a week or two, check DS reporting to see how your bid strategy is performing.

Check out the Help Center for more information on setting up any type of bid strategy. If you have any questions, contact your Technical Account Manager or email ds-support@google.com.

Posted by the DoubleClick Search team

Senin, 05 Maret 2012

Attend a DFA Training in March

Learn all about ad capabilities this month in the DFA Webinar series. We'll be covering click trackers, 1x1s, priority, frequency capping, and much more. Visit the DFA Help Center to register for any or all webinars as well as our classroom offerings.

Classroom Training

DFA Fundamentals: This full-day course (10am-5pm) is for new DFA users looking to understand the fundamentals of third-party ad serving including best practices for campaign trafficking, serving your ads and pulling reports.

Chicago - March 14
Atlanta - March 15
Toronto - March 19
San Francisco - March 20
Los Angeles - March 27

DFA Trafficking Lab: Get more practice trafficking campaigns. These sessions cover the basics such as assigning landing pages to creatives, updating campaigns, setting up geo-targeting and using creative rotation.

Class Prerequisite:Attendees should have taken the DFA Fundamentals class in the previous two months or have less than two months trafficking experience.

Chicago - March 15
Atlanta - March 16
Toronto - March 20
San Francisco - March 21
Los Angeles - March 28

MediaVisor: Learn more about planning and creating campaigns, advertisers, site placements and IOs as well as how to send RFPs.

New York - March 8
Chicago - March 15
Atlanta - March 16
Toronto - March 20

Webinar Training

DFA Ads: Making Them Work For You - March 13
Learn the basics of setting up ads in DFA while thinking strategically about campaigns. Things like setting ads up as efficiently as possible, managing start and end dates, and avoiding serving too many defaults.

Priority, Frequency Capping, Targeting and Other Ad Level Capabilities - March 20
DFA offers a lot of flexibility with your ads, and in this session you’ll learn how to leverage the options available to you such as priority, frequency capping and targeting.

Click Trackers and 1x1s: Getting it Right - March 27
Did you know that you can track site-served creatives using DFA? Are you familiar with how to best work with sites to ensure that click trackers get implemented correctly? Trafficking these types of ads can get tricky and we're here to show you how to get it right.

DFA for New Users - March 7 and March 21
An introduction to the fundamentals of DFA.

MediaVisor Fundamentals - March 13
Learn the Fundamentals of MediaVisor.

Be sure to check back with us on this blog for regular updates to our training schedule. We look forward to seeing you in class.

Posted by Amanda Gangl, DFA Product Trainer

Love is Life Quotes

Love is Life

By Richard Rolle of Hampole (1290?–1349)

I LUF es lyf pat lastes ay, par it in Criste es feste,
For wele ne wa it chaunge may, als wryten has men wyseste.
Pe nyght it tournes in til pe day, pi trauel in tyll reste;
If pou wil luf pus as I say, pou may be wyth pe beste.

II Lufe es thought, wyth grete desyre, of a fayre louyng;	5
Lufe I lyken til a fyre pat sloken may na thyng;
Lufe vs clenses of oure syn, lufe vs bote sall bryng;
Lufe pe keynges hert may wyn, lufe of ioy may syng.

III Pe settel of lufe es lyft hee, for in til heuen it ranne;
Me thynk in erth it es sle, pat makes men pale and wanne.	10
Pe bede of blysse it gase ful nee, I tel pe as I kanne,
Pof vs thynk pe way be dregh; luf copuls god & manne.

IV Lufe es hatter pen pe cole, lufe may nane be-swyke;
Pe flawme of lufe wha myght it thole, if it war ay I-lyke?
Luf vs comfortes, & mase in qwart, & lyftes tyl heuen-ryke;	15
Luf rauysches Cryste in tylowr hert, I wate na lust it lyke.

V Lere to luf, if pou wyl lyfe when pou sall hethen fare.
All pi thought til hym pou gyf, pat may pe kepe fra kare;
Loke pi hert fra hym noght twyn, if pou in wandreth ware,
Sa pou may hym welde & wyn and luf hym euer-mare.	20

VI Ihesu pat me lyfe hase lent, In til pi lufe me bryng,
Take til pe al myne entent, pat pow be my zhernyng.
Wa fra me away war went & comne war my couytyng,
If pat my sawle had herd & hent pe sang of pi louyng.

VII Pi lufe es ay lastand, fra pat we may it fele:	25
Pare-in make me byrnand, pat na thyng gar it kele.
My thoght take in to pi hand, & stabyl it ylk a dele,
Pat I be noght heldand to luf pis worldes wele.

VIII If I lufe any erthly thyng pat payes to my wyll,
& settes my ioy & my lykyng when it may co&mtilde; me tyll,	30
I mai drede of partyng, pat wyll be hate and yll:
For al my welth es bot wepyng, when pyne mi saule sal spyll.

IX Pe ioy pat men hase sene, es lyckend tyl pe haye,
Pat now es fayre & grene, and now wytes awaye.
Swylk es pis worlde, I wene, & bees till domes-daye,	35
All in trauel & tene, fle pat na man it maye.

X If pou luf in all pi thought, and hate pe fylth of syn,
And gyf hym pi sawle pat it boght, pat he pe dwell with-in:
Als Crist pi sawle hase sought & per-of walde noght blyn,
Sa pou sal to blys be broght, & heuen won with-in.	40

XI Pe kynd of luf es pis, par it es trayst and trew:
To stand styll in stabylnes, & chaunge it for na new.
Pe lyfe pat lufe myght fynd or euer in hert it knew,
Fra kare it tornes pat kyend, & lendes in myrth & glew.

XII For now lufe pow, I rede, Cryste, as I pe tell:	45
And with aungels take pi stede—pat ioy loke pou noght sell!
In erth pow hate, I rede, all pat pi lufe may fell:
For luf es stalworth as pe dede, luf es hard as hell.

XIII Luf es lyght byrthen, lufe gladdes zong and alde,
Lufe es with-owten pyne, als lofers hase me talde;	50
Lufe es a gastly wynne, pat makes men bygge & balde,
Of lufe sal he na thyng tyne pat hit in hert will halde.

XIV Lufe es pe swettest thyng pat man in erth hase tane,
Lufe es goddes derlyng, lufe byndes blode & bane.
In lufe be owre lykyng, Ine wate na better wane,	55
For me & my lufyng lufe makes bath be ane.

XV Bot fleschly lufe sal fare as does pe flowre in may,
And lastand be na mare pan ane houre of a day,
And sythen syghe ful sare par lust, par pride, par play,
When pai er casten in kare, til pyne pat lastes ay.	60

XVI When pair bodys lyse in syn, pair sawls mai qwake & drede:
For vp sal ryse al men, and answer for pair dede;
If pai be fonden in syn, als now pair lyfe pai lede,
Pai sall sytt hel within, & myrknes hafe to mede.

XVII Riche men pair handes sal wryng, & wicked werkes sal by	65
In flawme of fyre bath knyght & keyng, with sorow schamfully.
If pou wil lufe, pan may pou syng til Cryst in melody,
Pe lufe of hym ouercoms al thyng, parto pou traiste trewly.

XVIII [I] sygh & sob, bath day & nyght, for ane sa fayre of hew.
Par es na thyng my hert mai light, bot lufe, pat es ay new.	70
Wha sa had hym in his syght, or in his hert hym knew,
His mournyng turned til ioy ful bryght, his sang in til glew.

XIX In myrth he lyfes, nyght & day, pat lufes pat swete chylde:
It es Ihesu, forsoth I say, of all mekest & mylde.
Wreth fra hym walde al a-way, pof he wer neuer sa wylde;	75
He pat in hert lufed hym, pat day fra euel he wil hym schylde.

XX Of Ihesu mast lyst me speke, pat al my bale may bete.
Me thynk my hert may al to-breke, when I thynk on pat swete
In lufe lacyd he hase my thoght, pat I sal neuer forgete:
Ful dere me thynk he hase me boght, with blodi hende & fete.	80

XXI For luf my hert es bowne to brest, when I pat faire behalde.
Lufe es fair pare it es fest, pat neuer will be calde.
Lufe vs reues pe nyght rest, in grace it makes vs blade;
Of al warkes luf es pe best, als hale men me talde.

XXII Na wonder gyf I syghand be & sipen in sorow be sette:	85
Ihesu was nayled apon pe tre, & al blody for-bette;
To pynk on hym es grete pyte, how tenderly he grette—
Pis hase he sufferde, man, for pe, if pat pou syn wyll lette.

XXIII Pare es na tonge in erth my tell of lufe pe swetness;
Pat stdfastly in lufe kan dwell, his ioy es endlesse.	90
God schylde pat he sulde til hell pat lufes & langand es,
Or euer his enmys sulde hym quwell, or make his luf be lesse!

XXIV Ihesu es lufe pat lastes ay: til hym es owre langyng;
Ihesu pe nyght turnes to pe day, pe dawyng in til spryng.
Ihesu, pynk on vs, now & ay: for pe we halde oure keyng:	95
Ihesu, gyf vs grace, as pou wel may, to luf pe with-owten endyng. GLOSS: par] when; feste] fastened; trauel] toil; louyng] object of love, beloved; sloken] quench; bote] remedy; settel] seat; lyft] lifted; hee] high; sle] deceitful?; bede] bed?; nee] nigh; Pof] Though; dregh] long; hatter] hotter; be-swyke] deceive; thole] bear; I-lyke] the same; mase in qwart] makes healthy; heuen-ryke] heaven’s kingdom; lust] desire; Lere] Learn; hethen] hence; twyn] separate; in wandreth ware] shouldst be in trouble; welde] possess; lent] given; zhernyng] desire; hent] grasped, apprehended; fra pat] from the time that; gar it kele] may cause it to cool; ylk a dele] every whit, completely [lit. every one part]; heldand] inclined; payes to] pleases; hate] grievous; pyne] pain; spyll] destroy; haye] grass ready for mowing; wytes] passes; Swylk] such; tene] affliction; pat … it] which; blyn] cease; won] dwell; kynd] nature, quality; par] when; trayst] faithful; Pe lyfe] The man, the soul; kyend] nature, quality; lendes] places; glew] joy; For now] Therefore; rede] advise; stede] place; fell] abate; pe dede] death; gastly] spiritual; wynne] wine; bygge] strong; tyne] lose; wane] dwelling; sythen] afterwards; syghe] lament; myrknes] darkness; by] pay dearly for; hew] form, aspect; turned] would turn; Wreth] Anger; pof] tough; bale] woe; bete] amend; lacyd] caught; hende] hands; bowne to brest] ready to burst; reues] bereaves; for-bette] scourged; grette] wept; lette] leave; sulde] should[go]; qwell] destroy, slay; dawyng] dawn; spryng] day-spring