Making Creative Trafficking More Efficient in DFA

This month we are releasing two highly requested features for creative trafficking in DoubleClick for Advertisers (DFA): Flash variable detection and validation.

This update alleviates a major pain point for traffickers when uploading creatives in DFA. Previously traffickers needed to use a number of tools in order to detect and validate Flash variables in their creatives. Additionally, DFA did not detect any FlashVars that were written in ActionScript 3 so each one had to be added into the system manually. As a result, traffickers often found this process to be very time-consuming.

Now, when uploading Flash In-Page creatives, DFA automatically detects FlashVars for files written in both ActionScript 2 and ActionScript 3. We also built Flash validation directly into the interface so traffickers can do all of their work in one place instead of enlisting mulitple tools to get the same work accomplished.

The new “Override ad-level click-through” check box (as indicated above) also provides greater transparency into the URL for each exit.

These new features are just the latest in our continual efforts to make DFA more efficient and easier to use. Keep following us on this blog or in the DFA Help Center (login required) to read up on the latest product developments.

Posted by Jai Mani, Product Specialist

An Interface Facelift for DFA

Over the last ten years, DoubleClick for Advertisers has gone through many revisions and added scores of new features. The launch of DFA6 in 2008, in particular, was a significant step in improving the overall usability of the trafficking system. Now, we are entering another phase in delivering usability improvements across the DFA interface as we work to standardize DFA’s look and feel across the system.

As we roll out these enhancements you will notice that pages within the DFA interface will be:

• Shorter because we’re removing unnecessary white space
  
• Easier to scan and read because we’re incorporating color to help distinguish field labels from their values
  
• Easier to use because we’re standardizing elements across the user interface - such as buttons, drop downs and text fields

At first, we’ll be giving a preview of the updated look in the Admin tab. Soon to follow will be the Advertisers and Campaigns tabs.

These changes will definitely be noticeable, but remember: we’re not removing any fields or changing how DFA works; all the workflows will be staying exactly the same. We’re just making what we’ve got easier to use.

Keep on the lookout for other user experience enhancements coming soon!

Posted by Mike Gordon, User Experience Designer