Islamic Wallpapers

Islamic Wallpapers

Islamic Wallpapers

baby praying Islamic Wallpapers

old man praying Islamic Wallpapers

Islamic Wallpapers

Islamic Wallpapers

Islamic Wallpapers

Vista Flowers For Desktop Background

Vista Flowers For Desktop Background

Vista Flowers For Desktop Background

Vista Flowers For Desktop Background

Vista Flowers For Desktop Background

Vista Flowers For Desktop Background

Vista Flowers For Desktop Background

Vista Scenery Wallpapers For Desktop Background

Vista Scenery,nature Wallpapers For Desktop Background

Vista Scenery,nature Wallpapers For Desktop Background

Vista Scenery,nature Wallpapers For Desktop Background

Vista Scenery,nature Wallpapers For Desktop Background

Vista Scenery,nature Wallpapers For Desktop Background

Vista Scenery Wallpapers For Desktop Background

Vista Scenery Wallpapers For Desktop Background

Vista Scenery Wallpapers For Desktop Background

Vista Scenery Wallpapers For Desktop Background

Vista Scenery Wallpapers For Desktop Background

Tips and Tricks: Mobile Ad Serving in DFA

Considering running a mobile campaign? As long as the publishers on your media plan are able to dynamically serve mobile ad tags to users who are accessing the sites on a mobile device, you can traffic your mobile placements through DFA. Mobile trafficking in DFA is very similar to standard image trafficking with a couple key differences.

If your publishers have questions about DFA Mobile tags, how they work and how to implement, please direct them to our Partner Support Site (no DFA sign-in required).

1. Mobile Placements: Create mobile placements by selecting Mobile in the Placement Properties tab.

Key Difference #1: Mobile placements don't have media dimensions. Placements include all sizes in a single placement/creative delivery.

2. Mobile Creatives: Upload your mobile image files by clicking Add Creative > Mobile. There should be multiple sized assets for each DFA mobile creative based on MMA (Mobile Marketing Association) standard sizes. DFA will detect the best creative size to match the device when the tags are served. For each creative message, all mobile image files are uploaded into a single DFA mobile creative. When that single creative set is selected, the optimal creative dimension for the individual mobile device will be displayed.

Note: While it's possible to traffic only one image file size per creative, we strongly recommend using all four MMA standard sizes per placement as a best practice. This will ensure that there are appropriate sizes for the most common mobile devices.

Key Difference #2: Multiple-sized assets for each creative.

3. Mobile Ads: Next, create a mobile ad by clicking Create Ad > Mobile Ad on the Ads tab. Only mobile creatives can be associated with mobile ads, and only mobile ads can be assigned to mobile placements.

You can assign multiple creative messages (each with different-sized assets) to rotate to the same ad slot with a random creative rotation. For mobile ads, you can target to countries and mobile platforms.

4. Mobile Tags: To download mobile ad tags in DFA, you will need to download them separately from standard in-page tags. All mobile placements will display the same 0x0 size. On the Tags tab, under Placement Type, select Mobile.

5. Mobile Reporting: Similar to the Single Advertiser query, the Mobile query in ReportCentral provides delivery results for one or more campaigns from a single advertiser. In addition, the Mobile query includes delivery information based on mobile carrier, country, mobile platform, and size profiles.

We hope you found these tips helpful but if you have further questions about DFA's mobile capabilities, please email dfa-support@google.com or contact your account manager. You can also find more details within the Mobile section of the DFA Help Center (DFA sign-in required).

Posted by Will Trang, DFA Technical Services Associate

Video: Learn How Real-Time Bidding is Defined and Trends in RTB in Under One Hour

Last week, we participated in an IAB Interactive Insights Webinar titled, “The Arrival of Real-Time Bidding.” In this webinar, Scott Spencer, Director of Product Management for DoubleClick Ad Exchange joined guests from Forrester Research, Inc. to define real-time bidding (RTB) and walk attendees through its impact on the marketplace for online ad inventory. Joining from Forrester Research, Inc. were Senior Analyst Joanna O’Connell and Analyst Michael Greene. Joanna explored how advertisers view the RTB trend and Michael explored how publishers view it. Scott, our foremost expert on RTB, discussed how Google works with advertisers and publishers on RTB.

For those of you who missed the webinar, we’ve posted the full recording here:

Posted by Sally Cole, Product Marketing Manager

A Look Back at Trends from the April Ad Planner 1000

We’re back on this month with some interesting observations for the April Ad Planner 1000 list. It appears that the change of season had its impact particularly on sports, weather and technology sites as 2011 moved into the spring season in the northern hemisphere.

Major League Baseball here in the United States started the 2011 season strong with their website, mlb.com, experiencing a 58% increase in the number of visitors. Other American sports fared well as they were heading into their respective playoff seasons: basketball's nba.com (+6%) and the National Hockey League's nhl.com (+19%) saw upswings in their site traffic numbers during the month of April.

Deal sites have been experiencing steady growth in traffic month over month according to the AP 1000. In addition to the popular groupon.com (+4%) and livingsocial.com (+11%) sites, coupons.com (+23%), shopathome.com (+18%) and snapdeal.com (+8%) witnessed considerable increases in visitors to their site from the month before. Everyone loves a good deal apparently.

Changing seasons and its effect on weather-related sites also seems to be a consistent trend for sites in the AP 1000. Perhaps people who have been anxiously awaiting the arrival of better weather drove traffic to German weather site wetter.com (+33%), weather.com (+11%) and accuweather.com (+10%).

The arrival of spring seemed to motivate people to get the start on home improvement projects and so we observed increases in the number of unique visitors to retailers such as lowes.com (+14%) and homedepot.com (+6%) in the month of April.

Check back with us next month for May’s AP 1000 to see what April showers will bring to the most visited sites on the web.

Posted by Alex Lin, Product Specialist

The Perfect Ad and the Next Phase of the Display Advertising Revolution: Interview with Neal Mohan

(Cross-posted from the Google Agency Blog)

Following his keynote address titled "There's a Perfect Ad for Everyone" at New York's IAB Innovation Days @ Internet Week, Neal Mohan, our VP of Display Advertising was interviewed by Willow Duttge.

In his interview, Neal shed further insight into the new user revolution taking place in digital media and what it means for advertisers and publishers. Here are a few key takeaways from the interview:

• There’s a big opportunity for advertisers and publishers to deliver an enhanced user experience by employing dynamic rich media formats, delivering ads customized for each user, adopting user-centric metrics to measure campaign success, and offering users much more control over their advertising they see.
• Initial steps publishers and advertisers can take today toward this user-centric goal include looking closely at and listening to their audiences and experimenting with new formats and user experiences.
• The mobile revolution presents new opportunities for advertisers and publishers looking to connect with users in new and more meaningful ways.

And if you missed the livestream of Neal's keynote, watch it here.

Posted by the Google Display Team

Cranking Up the Speed of DFA Leads to Better Mobile Ad Performance

A little while ago, Google embarked on an ambitious project to make the web faster. We’ve taken a number of steps towards this goal, everything from helping online properties measure the speed of their sites with Google Analytics and improve their performance with Page Speed, to enabling our AdSense partners to load their pages faster. Today we’ve made another exciting leap forward...speeding up ad serving in DoubleClick for Advertisers.

Here, in a nutshell, is how we did it. We streamlined the process of issuing the DFA ad request and returning the ad to the browser by removing a step called the client-side redirect, and in the process shortened the time it takes to serve an ad. This speed-up is especially noticeable on mobile devices, where the extra steps in the ad serving process can slow down the user experience by an average of 1.5 seconds.

Even more interesting, when we looked at how faster ads on mobile devices affected interaction rates, we discovered that click-through rates increased by 12% -- a substantial difference! This project shows that speeding up the web both improves the experience for users and creates value for our partners...a true benefit for all.

Richard Rabbat, Product Manager and Lloyd Thompson, Software Engineer

Criteo Gets Great Results Retargeting Audiences at Scale with Real-Time Bidding

Real-time bidding (RTB) solves the challenge of efficiently and effectively acquiring ad space online. It requires two distinct layers of technology: a “pipe” and a “brain.”

The “pipe” provides a server-side connection to an inventory source and announces each impression individually as they become available for purchase. In June of 2010, Criteo integrated with DoubleClick Ad Exchange’s RTB API to access a “pipe” for RTB.

The “brain” is a buying system responsible for making the best inventory acquisition decisions possible, on behalf of the advertiser. Criteo’s platform, which does retargeting on a pure performance, pay-per-click (PPC) basis, is a highly intelligent “brain” of RTB. Criteo submits a different price for every single impression it sees. As an advanced buyer, Criteo manages to handle 100% of the ADX impressions it sees, and submits hundreds of millions of bids every day.

Together, Criteo and DoubleClick Ad Exchange are producing great results. Criteo’s VP of Marketing, Karen Dayan reports, “The relevance of our advertising is demonstrated by the great CTRs and great conversion rates we deliver. For many publishers we regularly deliver CTRs of 1%--which is huge, when the average display CTR is closer to .1%.”

Criteo’s Chief Buying Officer, Jonathan Wolf, says, “Real-time bidding is enabling us to further scale our business, and drive increased volume and performance for our advertisers, while also improving CPMs for publishers. We appreciate the global reach of Google and how easy it is for us to turn on RTB in a new market. That’s what makes DoubleClick Ad Exchange so valuable to us.”

Today, Criteo is a high volume, global buyer with live campaigns through ADX in 19 different countries. Google’s Head of Buyer Development for ADX, Chip Hall, says, “Criteo’s technological focus and entrepreneurial spirit has made them a great partner for DoubleClick Ad Exchange. Their sophistication in buying via real-time bidding on a global scale is impressive and has made them one of our top global partners.”

For more details on how Criteo uses DoubleClick Ad Exchange for retargeting audiences at scale, download the full case study here.

Posted by Sally Cole, Product Marketing Manager