DoubleClick Ad Planner Makes Regional Campaigns Easier

DoubleClick Ad Planner just made it easier to plan media buys for regional ad campaigns through two important upgrades.

First, the product has been localized to support 15 languages. In addition to American English, Ad Planner can now be displayed in British English, Russian, simplified Chinese, traditional Chinese, Japanese, Korean, Thai, French, German, Italian, Spanish, Dutch, Portuguese and Turkish.

Second, the Ad Planner team has published lists of the top 100 sites in each of 21 regional markets. Named the “Ad Planner 100,” these lists provide a quick reference to identify the most popular sites by country. Check out the Ad Planner 100 lists for the countries you advertise within:

Australia Belgium Brazil Canada China France Germany

Hong Kong Italy Japan Korea Netherlands Poland Russia

Spain Switzerland Taiwan Thailand Turkey United Kingdom United States

Posted by Sally Cole, Product Marketing Manager

DoubleClick Search 2010 Recap

DoubleClick Search has had an exciting 2010, with several new features designed to improve your DoubleClick Search experience:

• Added support for several Microsoft adCenter features in preparation for the Yahoo! and Microsoft Search Alliance, including Geographic Targeting, Content Targeting, and Dynamic Ad Text.
• Added support for several Google AdWords features, including Bidding Options, Delivery Method, Ad Rotation, Device Platform Targeting, and Campaign-level Negatives.
• Greatly enhanced the support for AdWords Placement Targeting and Image Ads, moving these features out of beta to full production.
• Launched an all-new Bid Strategies page, with several ways to customize the reporting data to suit your needs. Also, the new Bid Strategy Keyword History page shows detailed history of bid strategy changes for each keyword.
• Added new features to the DoubleCilck Search Reporting Center, including the ability to report on Spotlight tags, and export directly from DoubleClick Search instead of having to queue up a request and then wait for an email.
• Provided users with the ability to resubmit their own search engine tasks in DoubleClick Search.

These features are only the beginning; stay tuned for even bigger changes in 2011. To follow just DoubleClick Search news on this blog, filter your view here.

Posted by Ariel Bardin, Product Management Director

Rich Media Grows to 10% of the Display Advertising Pie

Back in June of 2009, we highlighted the percentage of total display advertising volume going to rich media ads in the introduction of our “Brand Value of Rich Media and Video Ads” report. The headline on the first figure in the report stated, “Rich Media Only 6% of Ad Serving Volume in 2008.”

Checking back in, we find that, based on data collected by The Nielsen Company during Q3 2010, rich media volume is up -- by a lot. Today, rich media ads make up 10% of ad serving volume -- a whopping 4 percentage point increase since our report was published.

Look for rich media volume to continue to grow as more advertisers seek out the benefits of incorporating video and interactivity into their display advertising campaigns. After all, anything Flash ads can do rich media ads can do better.

Posted by Sally Cole, Product Marketing Manager

Introducing the new DFA API code site

Want to build applications that talk to DoubleClick for Advertisers but not sure where to start? With the release of the new Google Code site for DFA, developers now have a comprehensive set of guidelines for using DFA’s web services API.

The new site will be your one-stop shop for everything you need to know about the DFA API, from documentation, to code examples and how-to’s, to announcements and product updates. There’s also a forum (you’ll need to apply for membership) where users can discuss the API and provide feedback.

In addition, you can refer to the DoubleClick Advertisers API blog for information on new features, discussion on best practices for developers and the heads up on planned outages.

The DFA API lets you build applications that talk directly with our ad trafficking system. It’s especially useful for automating routine, as well as integrating DFA with third-party systems. Most popular programming languages are supported, including Java, PHP, Python, .NET, Perl, and Ruby.

Posted by Ruben Perez, The DoubleClick for Advertisers API Team